Hamel Family Wines’ Mission

At Hamel Family Wines, we strive to make great wine and to have fun doing so. We value quality over quantity, enjoyment over tedium and fostering long-term recurring relationships with our guests.


We work hard to produce the highest quality wines in limited quantities from grapes grown on our Sonoma Valley and Moon Mountain District estate vineyards. We farm our vineyards with organic and biodynamic practices, always mindful of our role as responsible stewards of the land. We remain grateful for our guests, respectful of our neighbors and appreciative of the fine work that our team performs daily.

The Brand

The Team


Lowdown on the Badger

A simple rationale for the badger in Hamel Family Wines’ (HFW) logo would be that the Hamels have three generations of alums from the University of Wisconsin. It would also be an oversimplification. Another explanation might be destiny.



While trying to envision the ideal image to brand the family business, the Hamels encountered the same problem many businesses do in trying to find something distinctive. They had several different opinions, found many good ideas taken, had their share of brain-freeze, etc. During this time, while badger signs began to reveal themselves, no one saw them as such.

For example, while in San Francisco on Valentine’s Day in 2010 with son John, Pam happened upon a rock store and went in. Oddly, in addition to rocks, it also sold taxidermy. Pam noticed a familiar animal posed regally on a shelf. Confirming it was for sale, she purchased the badger to surprise George, Jr. Once home, she placed it in the master bathroom closing the door, figuring he was bound to discover it that evening. The surprise almost backfired when Pam heard a scream as George discovered it.

Ultimately, that badger became the muse that inspired the image that today adorns the HFW brand. But that is still jumping ahead in the story, as it had yet to dawn on the Hamels that a badger might make an ideal image.

The family continued to experience dead ends trying to agree. Even so, what might be considered omens/signs continued to randomly appear. One day, George, Jr. noticed this article in the San Francisco Chronicle with an interesting subject matter. He found it a tad ironic that badgers are native in Sonoma County, yet not so in Wisconsin where his affinity for badgers first began.

Then, a YouTube sensation of a day in the life of a honey badger became all the rage. Still, even with the strange coincidence of the clip’s narrator being named Randall (the UW Badgers play football at Camp Randall), the family had not yet realized its ultimate brand destiny.

George, Jr.’s affinity for newspapers yielded yet another random badger sign. While in Telluride, Colorado for a wine festival, he noted this story in the local paper about badgers being relocated to the Telluride valley floor.

In addition, Pam added to the family’s growing collection of stuffed badgers with two more, including one in an “action” pose.

By this point, it probably seems obvious how this story ends. But it had still yet to dawn on the family. Finally, after months of disagreement and with deadlines looming, John noted that the one thing the family seems to share is an affinity for badgers. He suggested that the noble badger become the image to adorn our brand. The Hamels finally coalesced and embraced their badger destiny.

A male badger is a boar (but never boring), a female is a sow (yet rarely seen sewing), and a young badger is a cub (definitely not a scout). Badger colonies or communities are often called clans. With that in mind, we created our own wine community called the Badger Clan Wine Club. It’s a way to remain connected to Hamel Family Wines, fellow HFW devotees, and to ensure continued access to the latest releases of our wines.

Sancoucie loosely translates from French as “without a care” or “free and easy.” It also happens to be a Hamel family name, dating back hundreds of years to our family’s roots in Quebec, Canada. Combining our family heritage with the firm belief that living “free and easy” should also include plenty of wine (and HFW wine at that!), we invite you to become a “free and easy” Sancoucie Club member.
Sancoucie Club Members Will Receive:
  • Two 12-bottle shipments (Spring, Fall): a combination of the latest releases of our Estate Series Wines, Reserve Series Wines, and special Library Wines
  • Priority access to allocated releases and Library offerings
  • 20% savings two times per year on select bottle offerings
  • Complimentary ground shipping on Wine Club Shipments
  • Invitations to Camp Hamel and Badger Grab Wine Club parties
  • Priority access to exclusive HFW events
  • Eight complimentary Estate Experience tours and tastings per year
  • 20% discount on nightly rentals of HFW residential properties
  • 25% discount on HFW merchandise
Price per shipment is approximately $900 (Excluding taxes and shipping)

Mysterio is the name of the “other man” in Pam’s life—her beloved horse. However, if you ask George, he might say that sometimes it seems like he’s the other man. Regardless of who you believe on this topic, there will be no mystery for Mysterio members. For those of you who may crave the unknown (or an “other man” for that matter) and enjoy living on the proverbial edge, we invite you to become a Mysterio Club member.
Mysterio Club Members Will Receive:
  • Two 6-bottle shipments (Spring, Fall): a combination of the latest releases of our Estate Series Wines, Reserve Series Wines, and special Library Wines
  • Access to allocated releases and Library offerings
  • 15% savings two times per year on select bottle offerings
  • Invitations to Camp Hamel and Badger Grab Wine Club parties
  • Access to exclusive HFW events
  • Six complimentary Estate Experience tours and tastings per year
  • 15% discount on nightly rentals of HFW residential properties
  • 25% discount on HFW merchandise
Price per shipment is approximately $500 (Excluding taxes and shipping)

Rosebud is from the classic film Citizen Kane, based on William Randolph Hearst’s life. The Hearst family once owned what today is Hamel Family Ranch! Orson Welles, director/star of the film, said that Rosebud represented “a mother’s love, which Kane never lost.” We didn’t know that, but we do know that Pam often refers to daughter Casey as Rosebud, and there is no better reason than that to become a Rosebud Club member!
Rosebud Club Members Will Receive:
  • Two 3-bottle shipments (Spring, Fall): a combination of the latest releases of our Estate Series Wines, Reserve Series Wines, and special Library Wines
  • 10% savings two times per year on select bottle offerings
  • Invitations to Camp Hamel and Badger Grab Wine Club parties
  • Four complimentary Estate Experience tours and tastings per year
  • 10% discount on nightly rentals of HFW residential properties
  • 25% discount on HFW merchandise
Price per shipment is approximately $250 (Excluding taxes and shipping)


Please call 707.996.5800 or email info@hamelfamilywines.com for more information and to join our wine club.



Events

A Badger Clan membership is an ideal way to ensure continued access to HFW’s latest releases while remaining connected to the Badger Clan community. Through signature wine club-only events, including Camp Hamel and Badger Grab, the desirability, intimacy, and sense of community multiplies each year. These events feature a medley of HFW favorites like great wine, scrumptious food, distinctive music and creative entertainment. Members also have priority access to Lighting of the Vines, HFW’s annual community holiday gathering featuring a vineyard lighting orchestrated to holiday music.

Visiting Hamel Family Wines

Each Experience is privately led by an Estate Ambassador, includes a tour, and wine tasting, and can include food pairings. In addition, a “dry” tasting is offered for non-wine drinkers who are enjoying the Experience with others.

Please call CALL or email EMAIL to request a reservation.

All tours are appointment only, and are available Thursday through Monday at 10am, 1pm and 3pm.

Contact


Hamel Family Wines

15401 Sonoma Highway

Sonoma, CA 95476

Phone: 707.996.5800

Fax: 707.996.5801

Email: info@hamelfamilywines.com

Industry Contact: giii@hamelfamilywines.com

Press


For press inquiries please contact Morgan Moore of Glodow Nead Communications.

Phone: 415.394.6500

Email: morgan@glodownead.com